<?php
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/**
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* Edmonton.ink Configuration
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*
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* Add this to your edmonton.ink child theme/plugin
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* This replaces all the hardcoded logic in SchemaManager and SEO`MetaManager`
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*/
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// ==================================================
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// SITE-WIDE SCHEMA CONFIGURATION
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// ==================================================
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use JVBase\meta\Meta;
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add_filter('jvb_schema', function ($schema) {
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return array_merge($schema, [
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'site_type' => 'directory',
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'organization' => [
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'type' => 'Organization',
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'name' => 'edmonton.ink',
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'url' => 'https://edmonton.ink',
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'description' => 'Your tattoo scene on your screen. Discover Edmonton\'s best tattoo artists, shops, and styles.',
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'publisher' => [
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'type' => 'Organization',
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'name' => 'Legacy Tattoo Removal',
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'url' => 'https://legacytattooremoval.ca',
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'logo' => 'https://legacytattooremoval.ca/wp-content/uploads/2024/09/legacy-tattoo-removal.webp',
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'same_as' => [
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'https://www.instagram.com/legacytattooremoval',
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'https://www.facebook.com/legacytattooremoval',
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]
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]
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],
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'attribution' => [
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'enabled' => true,
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]
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]);
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});
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// ==================================================
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// CONTENT TYPES CONFIGURATION
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// ==================================================
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add_filter('the_content', function ($content) {
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// ARTIST
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$content['artist'] = array_merge($content['artist'] ?? [], [
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'seo' => [
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'title_template' => '{{name}} | {{primary_style}} Tattoo Artist in {{city}}',
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'description_template' => '{{name}} is a {{primary_style}} tattoo artist {{location_text}}. {{bio}} Browse portfolio and book appointments.',
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'variables' => [
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'name' => 'post_title',
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'primary_style' => ['taxonomy' => BASE . 'style', 'primary' => true],
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'styles' => ['taxonomy' => BASE . 'style'],
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'city' => ['taxonomy' => BASE . 'city', 'primary' => true],
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'primary_shop' => ['taxonomy' => BASE . 'shop', 'primary' => true],
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'bio' => ['meta' => 'bio', 'truncate' => 100],
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'location_text' => ['callback' => function ($post_id, $context) {
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$city_terms = get_the_terms($post_id, BASE . 'city');
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$shop_terms = get_the_terms($post_id, BASE . 'shop');
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if ($shop_terms && !is_wp_error($shop_terms)) {
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$shop = $shop_terms[0];
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return "working at {$shop->name}";
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} elseif ($city_terms && !is_wp_error($city_terms)) {
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$city = $city_terms[0];
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return "in {$city->name}";
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}
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return "in Edmonton";
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}],
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],
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'archive_title' => 'Edmonton\'s Best Tattoo Artists | Browse by Style & Shop',
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'archive_description' => 'Explore Edmonton\'s top tattoo artists. Filter by style, shop, or location. View portfolios and book your next tattoo today.'
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],
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'schema' => [
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'type' => 'Person',
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'additional_types' => ['Artist'],
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'properties' => [
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'jobTitle' => ['callback' => function ($id, $context, $meta) {
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$job = $meta['job_title'] ?? null;
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if ($job) return $job;
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// Try to build from specialties
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$styles = get_the_terms($id, BASE . 'style');
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if ($styles && !is_wp_error($styles) && count($styles) > 0) {
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$primary = $styles[0]->name;
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return "{$primary} Tattoo Artist";
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}
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return "Tattoo Artist";
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}],
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'telephone' => 'phone',
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'email' => 'email',
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'url' => ['callback' => function ($id) {
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return get_permalink($id);
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}],
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'image' => ['callback' => function ($id) {
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return get_the_post_thumbnail_url($id, 'full');
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}],
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'knowsAbout' => ['taxonomy' => BASE . 'style'],
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'worksFor' => ['callback' => function ($id, $context, $meta) {
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$shops = get_the_terms($id, BASE . 'shop');
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if (!$shops || is_wp_error($shops)) {
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return null;
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}
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return array_map(function ($shop) {
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return [
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'@type' => 'LocalBusiness',
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'@id' => get_term_link($shop) . '#business',
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'name' => $shop->name,
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'url' => get_term_link($shop)
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];
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}, $shops);
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}],
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'memberOf' => [
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'@id' => 'https://edmonton.ink/#organization'
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],
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]
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]
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]);
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// PARTNER (Shops/Organizations)
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$content['partner'] = array_merge($content['partner'] ?? [], [
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'seo' => [
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'title_template' => '{{name}} | Community Partner',
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'description_template' => '{{name}} - {{excerpt}}',
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'variables' => [
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'name' => 'post_title',
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'excerpt' => ['callback' => function ($id) {
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return get_the_excerpt($id);
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}],
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],
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'archive_title' => 'Our Community Partners | Supporting Edmonton\'s Tattoo Scene',
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'archive_description' => 'Meet the businesses and organizations supporting Edmonton\'s tattoo community. Our partners help make edmonton.ink possible.'
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],
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'schema' => [
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'type' => 'Organization',
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'properties' => [
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'name' => ['callback' => function ($id) {
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return get_the_title($id);
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}],
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'description' => ['callback' => function ($id) {
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return get_the_excerpt($id);
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}],
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'url' => ['callback' => function ($id, $context, $meta) {
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$website = $meta['website'] ?? null;
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return $website ?: get_permalink($id);
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}],
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'logo' => ['callback' => function ($id, $context, $meta) {
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$image_id = $meta['image'] ?? null;
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if ($image_id) {
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return wp_get_attachment_image_url($image_id, 'full');
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}
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return get_the_post_thumbnail_url($id, 'full');
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}],
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'telephone' => 'phone',
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'email' => 'email',
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'address' => 'address',
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'sameAs' => ['callback' => function ($id, $context, $meta) {
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$links = [];
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if (!empty($meta['instagram'])) $links[] = $meta['instagram'];
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if (!empty($meta['facebook'])) $links[] = $meta['facebook'];
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if (!empty($meta['twitter'])) $links[] = $meta['twitter'];
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return !empty($links) ? $links : null;
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}],
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'memberOf' => [
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'@id' => 'https://edmonton.ink/#organization'
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],
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]
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]
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]);
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// TATTOO
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$content['tattoo'] = array_merge($content['tattoo'] ?? [], [
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'seo' => [
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'title_template' => '{{style}} Tattoo by {{artist}} | Edmonton',
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'description_template' => 'Beautiful {{style}} tattoo by {{artist}}{{location}}. View more work from Edmonton\'s talented artists.',
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'variables' => [
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'style' => ['taxonomy' => BASE . 'style', 'primary' => true],
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'artist' => ['callback' => function ($id) {
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$artist_id = get_post_meta($id, BASE . 'link', true);
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if ($artist_id) {
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return get_the_title($artist_id);
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}
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return 'Edmonton Artist';
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}],
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'location' => ['callback' => function ($id) {
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$artist_id = get_post_meta($id, BASE . 'link', true);
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if (!$artist_id) return '';
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$shops = get_the_terms($artist_id, BASE . 'shop');
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if ($shops && !is_wp_error($shops)) {
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return ' at ' . $shops[0]->name;
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}
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return '';
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}],
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],
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'archive_title' => 'Edmonton Tattoos | Browse by Style, Artist & Shop',
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'archive_description' => 'Browse tattoos from Edmonton\'s best artists. Filter by style, theme, or artist to find inspiration for your next piece.'
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],
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'schema' => [
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'type' => 'CreativeWork',
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'additional_types' => ['VisualArtwork'],
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'properties' => [
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'creator' => ['callback' => function ($id) {
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$artist_id = get_post_meta($id, BASE . 'link', true);
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if ($artist_id) {
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return [
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'@type' => 'Person',
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'@id' => get_permalink($artist_id) . '#person',
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'name' => get_the_title($artist_id),
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'url' => get_permalink($artist_id)
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];
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}
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return null;
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}],
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'image' => ['callback' => function ($id) {
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return get_the_post_thumbnail_url($id, 'full');
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}],
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'about' => ['taxonomy' => BASE . 'theme'],
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'artform' => 'Tattoo',
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]
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]
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]);
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// PIERCING
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$content['piercing'] = array_merge($content['piercing'] ?? [], [
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'seo' => [
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'title_template' => '{{type}} Piercing by {{artist}} | Edmonton',
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'description_template' => 'Professional {{type}} piercing by {{artist}}. View more piercing work from Edmonton\'s skilled professionals.',
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'variables' => [
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'type' => ['taxonomy' => BASE . 'pstyle', 'primary' => true],
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'artist' => ['callback' => function ($id) {
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$artist_id = get_post_meta($id, BASE . 'link', true);
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return $artist_id ? get_the_title($artist_id) : 'Edmonton Professional';
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}],
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]
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],
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'schema' => [
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'type' => 'CreativeWork',
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'properties' => [
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'creator' => ['callback' => function ($id) {
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$artist_id = get_post_meta($id, BASE . 'link', true);
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if ($artist_id) {
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return [
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'@type' => 'Person',
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'@id' => get_permalink($artist_id) . '#person',
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'name' => get_the_title($artist_id),
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'url' => get_permalink($artist_id)
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];
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}
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return null;
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}],
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'image' => ['callback' => function ($id) {
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return get_the_post_thumbnail_url($id, 'full');
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}],
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]
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]
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]);
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// EVENT
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$content['event'] = array_merge($content['event'] ?? [], [
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'seo' => [
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'title_builder' => function ($post_id, $meta) {
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$title = get_the_title($post_id);
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$date = $meta->getValue('event_date');
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if ($date) {
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$formatted_date = date('F j, Y', strtotime($date));
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return "{$title} | {$formatted_date}";
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}
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return "{$title} | Edmonton Tattoo Event";
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},
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'description_builder' => function ($post_id, $meta) {
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$excerpt = get_the_excerpt($post_id);
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$venue = $meta->getValue('venue');
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$date = $meta->getValue('event_date');
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$desc = $excerpt;
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if ($venue) $desc .= " Location: {$venue}.";
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if ($date) {
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$formatted = date('F j, Y', strtotime($date));
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$desc .= " Date: {$formatted}.";
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}
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return $desc;
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}
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],
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'schema' => [
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'custom_builder' => function ($post_id) {
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$meta = Meta::forPost($post_id);
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$schema = [
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'@type' => 'Event',
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'name' => get_the_title($post_id),
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'url' => get_permalink($post_id),
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];
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$date = $meta->get('event_date');
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if ($date) {
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$schema['startDate'] = date('c', strtotime($date));
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}
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$venue = $meta->get('venue');
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$venue_address = $meta->get('venue_address');
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if ($venue) {
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$schema['location'] = [
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'@type' => 'Place',
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'name' => $venue,
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];
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if ($venue_address) {
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$schema['location']['address'] = $venue_address;
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}
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}
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$image_id = get_post_thumbnail_id($post_id);
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if ($image_id) {
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$schema['image'] = wp_get_attachment_image_url($image_id, 'full');
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}
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return $schema;
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}
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]
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]);
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return $content;
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});
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// ==================================================
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// TAXONOMY CONFIGURATION
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// ==================================================
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add_filter('jvb_taxonomy', function ($taxonomies) {
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// SHOP
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$taxonomies['shop'] = array_merge($taxonomies['shop'] ?? [], [
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'seo' => [
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'title_template' => '{{name}} | Tattoo Shop in {{city}}',
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'description_template' => '{{name}}{{tagline_text}}{{established_text}} in {{city}}. Featuring {{artist_count}} talented artists. Book your appointment today.',
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'variables' => [
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'name' => 'term_name',
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'city' => ['callback' => function ($term_id, $context) {
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$meta = Meta::forTerm($term_id);
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$city_id = $meta->get('city');
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if ($city_id && term_exists((int)$city_id, BASE . 'city')) {
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$city_term = get_term($city_id, BASE . 'city');
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if ($city_term && !is_wp_error($city_term)) {
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return $city_term->name;
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}
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}
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return 'Edmonton';
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}],
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'tagline_text' => ['callback' => function ($term_id) {
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$meta = Meta::forTerm($term_id);
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$tagline = $meta->get('tagline');
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return $tagline ? " - {$tagline}" : '';
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}],
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'established_text' => ['callback' => function ($term_id) {
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$meta = Meta::forTerm($term_id);
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$established = $meta->get('established');
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return $established ? " Established in {$established}" : '';
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}],
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'artist_count' => ['callback' => function ($term_id) {
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$artists = get_posts([
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'post_type' => BASE . 'artist',
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'tax_query' => [[
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'taxonomy' => BASE . 'shop',
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'terms' => $term_id
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]],
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'posts_per_page' => -1,
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'fields' => 'ids'
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]);
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return count($artists);
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}],
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]
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],
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'schema' => [
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'type' => 'LocalBusiness',
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'additional_types' => ['TattooParlor'],
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'properties' => [
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'address' => 'address',
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'telephone' => 'phone',
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'email' => 'email',
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'openingHours' => 'hours',
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'priceRange' => 'price_range',
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'image' => 'logo',
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'url' => ['callback' => function ($term_id) {
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$meta = Meta::forTerm($term_id);
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$website = $meta->get('website');
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return $website ?: get_term_link($term_id);
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}],
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'sameAs' => ['callback' => function ($term_id) {
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$meta = Meta::forTerm($term_id);
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$links = [];
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if ($ig = $meta->get('instagram')) $links[] = $ig;
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if ($fb = $meta->get('facebook')) $links[] = $fb;
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return !empty($links) ? $links : null;
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}],
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'memberOf' => [
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'@id' => 'https://edmonton.ink/#organization'
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],
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]
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]
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]);
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// STYLE
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$taxonomies['style'] = array_merge($taxonomies['style'] ?? [], [
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'seo' => [
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'title_template' => 'Edmonton {{name}} Tattoo Artists | Specialists in {{name}}',
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'description_template' => '{{name}}{{alt_names}} is a distinctive tattoo style. {{characteristics}} Find Edmonton artists specializing in {{name}} tattoos.',
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'variables' => [
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'name' => 'term_name',
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'alt_names' => ['callback' => function ($term_id) {
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$meta = Meta::forTerm($term_id);
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$alts = $meta->get('alternate_name');
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if (!empty($alts) && is_array($alts)) {
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$names = array_filter(array_column($alts, 'name'));
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if (!empty($names)) {
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return ' (also known as ' . implode(', ', array_slice($names, 0, 2)) . ')';
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}
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}
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return '';
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}],
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'characteristics' => ['meta' => 'characteristics', 'truncate' => 100],
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]
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],
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'schema' => [
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'type' => 'CreativeWork',
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'properties' => [
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'name' => ['callback' => function ($term_id) {
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return get_term($term_id)->name . ' Tattoo Style';
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}],
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'description' => 'characteristics',
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'about' => ['meta' => 'description'],
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'alternateName' => ['callback' => function ($term_id) {
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$meta = Meta::forTerm($term_id);
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$alts = $meta->get('alternate_name');
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if (!empty($alts) && is_array($alts)) {
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return array_filter(array_column($alts, 'name'));
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}
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return null;
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}],
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]
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]
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]);
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// THEME
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$taxonomies['theme'] = array_merge($taxonomies['theme'] ?? [], [
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'seo' => [
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'title_template' => 'Edmonton {{name}} Tattoos | Find {{name}} Tattoo Designs',
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'description_template' => 'Explore {{name}} tattoos, a popular motif in Edmonton\'s tattoo scene. {{similar}}Find artists specializing in {{name}} designs.',
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'variables' => [
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'name' => 'term_name',
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'similar' => ['callback' => function ($term_id) {
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$meta = Meta::forTerm($term_id);
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$similar = $meta->get('similar');
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if (!empty($similar)) {
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$similar_names = [];
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foreach ((array)$similar as $similar_id) {
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$term = get_term($similar_id, BASE . 'theme');
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if ($term && !is_wp_error($term)) {
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$similar_names[] = html_entity_decode($term->name);
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}
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}
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if (!empty($similar_names)) {
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return 'Similar themes include ' . implode(', ', array_slice($similar_names, 0, 2)) . '. ';
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}
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}
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return '';
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}],
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]
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],
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'schema' => [
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'type' => 'CreativeWork',
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'properties' => [
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'name' => ['callback' => function ($term_id) {
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return get_term($term_id)->name . ' Tattoo Theme';
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}],
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'description' => ['meta' => 'description'],
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]
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]
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]);
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// CITY
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$taxonomies['city'] = array_merge($taxonomies['city'] ?? [], [
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'seo' => [
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'title_template' => '{{name}} Tattoo Artists & Shops | edmonton.ink',
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'description_template' => 'Discover {{name}}\'s vibrant tattoo scene featuring {{shop_count}} local shops and {{artist_count}} talented artists. Find top local talent and book your next tattoo today.',
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'variables' => [
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'name' => 'term_name',
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'shop_count' => ['callback' => function ($term_id) {
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$shops = get_terms([
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'taxonomy' => BASE . 'shop',
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'meta_key' => BASE . 'city',
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'meta_value' => $term_id,
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'fields' => 'count'
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]);
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return is_wp_error($shops) ? 0 : $shops;
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}],
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'artist_count' => ['callback' => function ($term_id) {
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$artists = get_posts([
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'post_type' => BASE . 'artist',
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'tax_query' => [[
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'taxonomy' => BASE . 'city',
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'terms' => $term_id
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]],
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'posts_per_page' => -1,
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'fields' => 'ids'
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]);
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return count($artists);
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}],
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]
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],
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'schema' => [
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'type' => 'Place',
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'properties' => [
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'address' => ['callback' => function ($term_id) {
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$term = get_term($term_id);
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return [
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'@type' => 'PostalAddress',
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'addressLocality' => html_entity_decode($term->name),
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'addressRegion' => 'Alberta',
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'addressCountry' => 'CA'
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];
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}],
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]
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]
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]);
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return $taxonomies;
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});
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